Given that the European continent combines good economic conditions with a great passion for sports in general, it's not surprising that the online betting market has grown so much there. Today the sector moves large amounts of money, whether it's online casinos, sports like soccer and basketball or even bets with centuries of tradition on the continent like horse racing.
With the opening of betting in 2018, some sites from the European market have entered the country. Offering bonuses and bets in formats well known to the public.
In this post, we'll make a list of the best European sports betting sites that are available for betting.
What are European bookmakers?
Basically, they are the companies that began operating as online bookmakers in Europe and then took advantage of the release of games in 2018 to open their platforms to the public in the country. They were the sites that served as a model for most of the bookmakers available in today. Therefore, the model is well known to anyone who has ever used a platform for sports betting or an online casino.
Other notable points are its distinctions from the Asian betting market, which began to enter more recently. Unlike Asian betting sites, which are known for their complex odds and their profile aimed at professional bettors with large amounts of money involved, European betting sites focus on recreational betting. In other words, with smaller amounts, promotional bonuses and other features.
Best sports betting sites in Europe
As we pointed out at the beginning of this post, betting sites in Europe served as a form for the platforms specializing in the public that would emerge later. So an intermediate or even novice user of sportsbook or online casino platforms will certainly recognize at least one of the platforms listed in our guide to the best betting sites in Europe.
Among the criteria we've taken into account to produce this list are the sites' reputation, welcome bonuses and loyalty plans, diversity of sports markets, odds, platform usability and more.
Betway
Let's start with a bookmaker. Betway's adaptation to our country's market was quite smooth, since the house offers a welcome bonus of 100% up to R$200, cashout and other features that the public loves. In addition, the bookmaker specializes in soccer, offering a wide range of events for pre-betting or live betting.
|
Pros |
Cons |
|
➕ Welcome bonus and free bets |
➖ Match pages can take a while to load; |
|
➕ Various payment methods available; |
➖ Uncompetitive odds. |
|
➕ Variety of sporting events and betting markets; |
|
|
➕ Fast support via live chat and e-mail. |
William Hill
One of the world's most traditional bookmakers, founded in 1934 (when it obviously wasn't online yet) and listed on the London Stock Exchange. It hasn't yet managed to translate its reputation in physical betting to the online market, where it is losing ground to competitors like Betway and others mentioned in this list.
|
Pros |
Cons |
|
➕ High reputation among international players; |
|
|
➕ Live streaming of sporting events. |
22Bet
A relatively new site offering sports predictions worth money on the main categories and events in world sport, as well as games of chance and online casino. It's a little lacking in usability and sometimes seems to have been hastily translated into Brazilian Portuguese. But it's worth checking out its 100% bonus up to R$650.
|
Pros |
Cons |
|
➕ 100% welcome bonus up to R$ 650; |
➖ Information scattered around the site in a confusing way; |
|
➕ Apps for Android and iOS systems available; |
|
|
➕ Efficient support service via live chat and e-mail. |
GG.BET
Sportsbook that stands out for prioritizing eSports. At GGBet you can bet on well-known games such as Dota 2, StarCraft2, CS:GO, League of Legends, Smite, Battlegrounds and Call of Duty, as well as sports simulators like FIFA and the NBA. The house gives you access to gaming markets that even sites that cover eSports tend to leave out, and offers livestreams of tournaments.
|
Pros |
Cons |
|
➕ Extensive coverage of eSports; |
➖ It doesn't offer a cashout feature; |
|
➕ Livestream of the main tournaments in the category; |
➖ There is no app for iOS systems. |
|
➕ Bonuses and free bets. |
Pin-Up.bet
A more recent betting platform that also focuses mainly on eSports such as Dota, CS:GO, Star Craft and LOL. The site's interface still leaves something to be desired, and doesn't reflect the high-level design expected by the gamer public. Offers a 100% bonus up to R$ 1500.
|
Pros |
Cons |
|
➕ Site specializing in eSports betting; |
➖ Unattractive interface with confusing information; |
|
➕ Apps for Android and iOS; |
➖ Negative reviews |
|
➕ 100% competitive bonus up to R$ 1.500 |
1win
Another young site that offers a variety of sports betting, online casino games and eSports predictions such as Dota, CS:GO and others. 1Win offers several payment methods, live streaming, support via email and live chat and other attractive features. The usability of the site can be a little lacking, and the information is quite confusing.
|
Pros |
Cons |
|
➕ Diversity of markets in sports and eSports; |
➖ Confusing information, making it difficult to understand; |
|
➕ Various payment methods available; |
➖ The site may be slow. |
|
➕ Competitive bonus. |
How do I find a reliable European bookmaker?
Between established betting platforms and newcomers to the market, you need to know how to choose the most reliable alternatives for making guesses and playing casino games safely. To do this, you just need to take into account a few evaluation criteria that we'll list below, such as the license, organization of information, deposit and withdrawal methods, diversity of markets and competitive odds, customer support, apps and more.
License
This is the first criterion you should check before registering and depositing on any betting site. Always check that the platform has the necessary licenses and registration numbers to provide the service it offers. To do this, simply go to the site's homepage and look for the small print at the bottom. Registrations are usually issued by Curaçao or Malta.
Design
A bold design is the hallmark of a reliable betting site. After all, to stand out in a competitive market like betting, you need to invest in the best possible user experience. Always be wary of platforms that display information in a confusing way. Opt for those where navigation is simple and you can find everything you're looking for without difficulty.
Payment methods
Another important criterion to consider is the payment methods offered to customers. The simplicity and speed of Pix has won over punters and is offered by practically all sites. However, it's worth keeping an eye out for other methods that may be convenient. Take into account the processing time, the incidence of fees and whether the payment method can also be used for withdrawals.
Markets, sports and odds
Before you register, take the opportunity to browse the site and evaluate the variety of sports available to bet on and their respective leagues. Browse the homepage and the menu to see how many events are available. Compare the odds with competitors to see if the site offers competitive prizes.
Customer service
It is essential for a good website to offer its customers a support service with ample time coverage. Some platforms provide real-time support via Live Chat 24 hours a day, seven days a week, as well as responsive support via e-mail. This will help you answer questions with games and resolve problems with withdrawals and deposits.
On your cell phone
Some users prefer the convenience of betting and playing casino games via mobile. The vast majority of platforms will perform very well via mobile access, but you can also download their apps for Android and iOS systems by selecting a QR Code available on the site itself.
Other betting options
It's always good to have a variety of betting options to add to your repertoire and increase your chances of winning potential prizes. Features such as multiple bets and create bet can combine odds and generate more sophisticated guesses. In addition, the cashout alternative (close bet) will help you recover part of what you lost on a wrong guess and will help with your bankroll management.
Promotions
Welcome bonuses are a differential that should be evaluated before opening an account. Always take into account rollover rules, minimum odds and expiration dates. Use them to get to know new markets and increase your knowledge. Also, keep an eye out for one-off promotions that bookmakers may offer during special events, such as free bets, cashback and more.
Popular sports to bet on at the best European bookmakers
The best European betting sites, like ours, will also offer a wide variety of sports, leagues and betting markets. If you follow sports, you know that the Old Continent is just as passionate about soccer as we are, so the biggest international leagues will be available. From our Brasileirão to the Champions League, as well as lower division and youth leagues.
But of course these sites don't just stop at soccer. You can also bet on the main US sports (NBA, NFL, NHL, MLB) and European basketball leagues such as EuroBasket. In addition, all the leagues that make up the tennis Grand Slam (Wimbledon, USA Open, Australian Open and Rolland Garros), as well as secondary tournaments, and volleyball, table tennis, futsal and other games, including eSports, of course, are always available.
Types of bets and markets offered by the best European bookmakers
European bookmakers offer understandable markets for the public, who can bet on their favorite sports with ease. Naturally, events that attract more punters will have more betting options. Some of the main markets are well known here:
- Moneyline (who wins?);
- Handicap;
- Total Goals (Over/Under);
- Corners;
Below are some of the more traditional methods used by specialist bookmakers in Europe.
Fixed odds betting
The most common and easiest bets to place. Basically, you access the event you want to make your guess on. Analyze the markets and choose the one you prefer to invest your money in. Let's say you've chosen to bet on the moneyline for a Flamengo win over Colo Colo by any score with odds of 1.5. If you confirm the bet, the amount you will win will correspond to BET AMOUNT X 1.5. Regardless of how the odds vary during the match.
Pari-Mutuel betting
This method is widely used in horse racing, but can also be applied to sports betting. Instead of making a guess on a game, the user bets on the outcome or final score of a package of events created by the bookmaker. The size of the prize depends on the number of correct guesses, the number of players involved and the odds.
Betting exchanges
The famous Exchange method, in which a user creates a bet with customized odds and offers it to other players. Or, vice versa, the user can simply analyze the odds offered by the bettors who have created bets and choose whether to go with or against them. In this method, instead of playing against the bank, you bet against another player. This type of betting is available at Betfair.
Live betting
This method is well known and consists, as the name implies, of placing live bets while one or more events are taking place. This type of betting is very popular because it allows the player to make punctual guesses on the odds and profit from the events of the match. For dynamic sports such as basketball and tennis, it is advisable to give preference to live betting. Virtually every betting site will have an area dedicated to live events, and some even have live streaming with images.
Popular promotions and offers in Europe
European-style betting sites basically invented the model of bonuses and promotional offers that we can enjoy today. Below, you'll find the main ways in which these platforms usually give customers gifts.
Euro welcome bonus
First deposit bonuses are just as common in Europe as they are here. Usually, the house matches a customer's first transfer by 100% up to a limit amount (100% up to R$600), for example. Of course, there are rollover rules, minimum odds and an expiration date for the bonus. Which, in turn, gives its users a great opportunity to get to know new markets and sports.
Combined deposits for Euro players
Very similar to welcome bonuses, but differ in that they are valid for the first 3 deposits made by users with a regressive offer. They tend to increase the balance considerably, as they occur multiple times. But they also have strict rollover rules, time limits and minimum odds. See an example below:
- 1st deposit: 100% bonus;
- 2nd deposit: 75% bonus;
- 3rd deposit: 50% bonus
Sports-specific bonuses for Euro Punters
When the bookmaker sponsors a team that is in the grand final, or even a championship that is reaching its decisive moment, it can create specific bonuses to attract more users to that game. It's common for them to offer cashback in the event of a defeat or even free bets. It's always worth keeping an eye out.
Sign-up bonuses for new Euro Punters
In some cases, betting sites may offer no-deposit bonuses for new users to register on their platforms and start playing with the offered balance. Of course, if the rollover rules of traditional bonuses are already quite strict, here they are practically impossible to put into practice. Even so, it serves as a great way to get to know the games available, the usability of the house and other highly relevant criteria.
Double deposits in euros
This is a kind of loyalty plan to reward regular customers. Every time a user tops up within a time limit, they receive an extra amount that they can use on their balance.
European Free Bet
Some sites prefer the free bet offer to the first deposit bonus. On signing up and depositing, the new customer gets a free bet identical to the first one they place on the platform up to a certain amount. For example, if they play R$50 on a match, they'll get another R$50 in free bets on selected events with defined minimum odds.
Risk-free betting in Europe
Another type of free bet in which the bookmaker offers a risk-free bet on a particular event. If you play and lose, the bookmaker will return the amount wagered.
European reload bonus
Similar to double deposits, these are bonuses received each time the user makes a new deposit to play on the site again.
Euro VIP program
Sites can offer VIP plans for regular customers, which usually work on a points basis. As players accumulate points, they gradually gain more advantages such as bonuses, special bets and exclusive support.
Best European betting apps to play on your mobile
The main European sites open offer access via mobile apps for Android and iOS systems. In these cases, we highlight the Betway and 22Bet apps.
If they are not available on one system or the other, there is always the possibility of accessing them without loss of resources via the mobile site. Just open your mobile browser and type in the URL.
Deposit and withdrawal on European betting sites
Below are the main payment methods available for deposits.
The main payment methods on betting sites are:
- Visa;
- Credit card;
- Bank transfer;
- Paypal;
- Digital Wallets (Skrill, Neteller and more);
- Cryptocurrencies (BitCoin, BitCoin Cash, Tether and more);
Currencies accepted by European bookmakers
The European profile bookmakers available will mostly accept the as the currency available for sports betting. However, as seen above, some may offer the use of cryptocurrencies as a form of deposit. In these cases, however, the chosen crypto will be immediately converted. Therefore, check the exchange conditions and fees before using the method.